Getting down to the brass taxes, I'm a full-stack marketing strategist with six years of experience in:
I've included some projects and work that I'm particularly proud of below. You can also find my resume embedded if you're interested in delving deeper.
Completely redesigned and re-optimized Grapevine Village's marketing website to optimize for demo sign-ups and resource downloads.
Website was one part of a massive rebranding effort involving multiple stakeholders including surveys across Grapevine's network of influencers, sales, engineering, and executives.
Hosted an event to unveil new services and rebranding and built an outreach campaign to secure vendors, showcasers, and 600+ RSVPs on a tight deadline and an even tighter budget.
Collaborated with sales and dev teams to build and launch an influencer marketing academy video series to send share via email marketing and social media campaigns. Project involved developing scripts, shooting video, editing video via Adobe Premiere, building UX via Adobe XD, and a targeted outreach campaign via Twitter DM to amplify product launch. Launch of the product reached #1 on Product Hunt:
I've had the privilege to run point on several awesome campaigns at Grapevine Village, here are some of my favorites
Worked with the team at Atlassian to design a landing page and promote their giveaway via Travel Influencers.
As implementation lead, I was ultimately responsible for reviewing advertising copy, onboarding the client, licensing content from creators, and performance reporting
Ran a campaign for Stella Artois to increase audience share for their product across Black and Latinx consumers in New York City
Responsibilities involved licensing content from creators, navigating Stella Artois' technology stack to onboard them to our program, and uploading and monitoring their ad performance on Facebook.
A marketer needs to be able to be at least somewhat proficient in all aspects of producing marketing materials. I taught myself Adobe tools to more efficiently produce case studies, white papers, and industry reports
From pricing sheets to industry specific one pagers, I've learned to use tools like Adobe InDesign and Illustrator to draft eye-catching and compelling marketing collateral to help the sales and accounts team close sales or generate new business
I would say that marketing is 40% staring at spreadsheets and the rest is writing and design. I exported raw data from the Grapevine platform, analyzed data via Excel pivot tables, and wrote an industry benchmarks report in InDesign.
It rocks when you can help your clients feel like a superhero. I often have to interview Grapevine clients and capture their success in two page "success stories" to demonstrate how Grapevine services helped them solve challenges.
Did I mention that I write a lot of content? That's how I got my start and as they say, content is king. Here are some of my favorite pieces of writing
How Brands Can Nail B2B Influencer Marketing
How Brands can Optimize their Video CTAs
The Ultimate Influencer Marketing Calendar [2019]
Influencer Marketing Data: What's the Best Length for a Video?
How Luke Skywalker Bootstrapped a Rebellion
Three Things a Startup Needs to Get Started
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